Oakwood University Week 3 Global Expansion Plan & SME Worksheet

The global expansion plan will include: 1) Company Selection (Visionary Leadership and Strategy); 2) the Organizational Structure; 3) Organizational Processes and Organizational Culture; and 4) Risk Assessment. The project will allow you to gain insight into what businesses need to know and how they need to adapt in order to, not only enter, but be competitive in the global market place. A compilation of all elements of the global expansion plan will be submitted in Week 8. Project assignments are due by Sunday, 11:59 p.m. Central time, of the designated weeks.

For the first phase of the project, you will make your company selection for the Global Expansion Plan project following the assignment instructions below:

1. Choose an existing non-global company whose service or product could benefit from global expansion.
Describe the company’s industry or service, including its annual revenue and why global expansion might be
in the company’s best interest.

2. If you are able to locate them, include the company’s vision and mission statements that respectively
describe what the firm desires to ­become or achieve, and its purpose for existence. If you are unable to
locate this information about the company, propose your own vision and mission statements.

3. Based on textbook readings, indicate if the company should be categorized as a Multinational Enterprise
(MNE) or Small and Medium-sized Enterprise (SME).

4. Select the top three countries in rank order that might be most suitable for the company’s international
business and explain your rationale. Create a small table to show how the three countries compare. To
facilitate this portion of the assignment, visit Michigan State’s GlobalEdge website
(http://globaledge.msu.edu) to gain valuable insights into how countries compare to each other. The site
contains dozens of criteria ranking countries based on GDP per capita; Education—literacy rate; People—
population total; People—population density; Health—mortality rate; Energy—electricity production;
Infrastructure—mobile cellular subscriptions; Infrastructure—roads, total network; Trade and Investment—
foreign direct investment net inflows; and many other factors. Your country comparisons may look
something like this:

5. Make your final country selection and provide a rationale for your choice.

Paper Details:

• Four to five pages, not including the title and reference pages.
• Minimum of three (3) peer-reviewed sources from business-related journals. (The textbook is also considered a credible source for this assignment.)

General Expectations for All Written Assignments:

• Papers should follow current APA guidelines in terms of type, margins, and citations and address the following areas:
• Address the actual assignment topic. Consult the instructor for additional information or clarity on assignment instructions.
• Cover the assignment topic in sufficient detail and depth, with scholarly sources to support claims.
• The content should reflect ample use of required readings and other course materials.
• Please see the “Writing Assignment Rubric” for specific grading details.

These sites may be helpful as you contemplate your company selection:

How to expand and enhance a global brand
https://www.ted.com/talks/james_curleigh_how_to_enhance_and_expand_a_global_brand

Strategies for expanding your business overseas by OPEN Forum
https://www.youtube.com/watch?v=Vztj-5ttQQw

Going global: Successfully exporting your brand internationally by OPEN Forum: Apple seed business expansion story
https://www.youtube.com/watch?v=HJ0mvapm6gY

Seven lessons from manufacturing in China
https://www.youtube.com/watch?v=Fll7X2KZeDI

The CIA World Factbook provides additional details of the EU:
https://www.cia.gov/library/publications/the-world-factbook/geos/ee.html