Nikes Social Media Marketing Tactical Plan Analysis Paper

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In this assignment, you are recreating, where evidence leads, an apparent Social Media Marketing Tactical Plan.

  1. Select a favorite brand.
  2. Track activity over a period of time (no more than 4 weeks — let the level of activity be your guide. A good variety is best, but don’t let the volume be overwhelming. If, for example, you are following a product launch, the level of activity should be high over a short period of time.)
  3. Review and identify 2 to 3 channels during the period.
  4. From the researched observations recreate what you determine to be the Social Media Marketing Tactical plan.

Should include

a brief introduction,

bullet points in chronological order (to simulate a calendar) with channel identification and short content description, and

a conclusion which also indicates how the brand established a “voice”, i.e. a consistent message.

2. To the extent possible, identify influencers, retweets, bots, and other indicators of SMM activity.
3. It is doubtful that one page would be sufficient. Two to three pages may be the expected length based on an active campaign.
4. Remember to cite/reference all resources.

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