MKT 301 Saint Leo University Dragon Fruit Soap Scrub Marketing Plan Paper

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My marketing plan is for handmade exotic soap which I called “Dragon Fruit Soap Scrub”. This soap is intended to be the holy grail for all to use with numerous benefits to the skin and a must need in everyones skin care routine. With natural ingredients like dragon fruit, aloe, coconut, honey, hemp oil, flowers, and herbs.

The following is the assignment:

Part One:
In about 2-3 paragraphs provide a high level view of your supply chain. Consider what you will
need to successfully take your product to market and where you might encounter breaks or
obstacles in the chain.
You should also address the issue of what type of suppliers you might need and where they are
located. What issues do you anticipate? Do not forget to consider political, trade and social
issues. If you need a steady supply of coffee or chocolate, will you buy only Fair Trade? Are
there child labor issues? Import restrictions?

Part Two:
You will create Word chart with three columns: “Up stream,
Down stream”
For each of the columns, identify 4-5 items that you will need for a complete supply chain.
Bullets are fine, but make sure that you are clear.
In the last row, list your typical end user. Are you direct to consumer or are you selling to a
retailer or wholesaler? In some cases, you may have an entirely different end user.

Up stream meaning closest to raw or unaltered material and down stream meaning closer to end user.

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