​In 1 pag​e, complete the following​ ” critical analysis”

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​In 1 pag​e, complete the following​ ” critical analysis”
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  • Each submission is to be 1 page in length and presented in MEMO
    format (think email brief, but the assignment is uploaded in Canvas);
    students must identify an opportunity and discuss viable options for an
    organization based on analysis of the “case”. PLEASE NOTE
    this is NOT a book report about WHAT the ARTICLE/CASE/STORY was about
    but rather the key are marketing strategy take-a-ways which another
    organization can use.
  • Students should use terms, vocabulary, frameworks, and concepts from
    the course in their analysis;these concepts (MINIMUM OF 6 PER
    ASSIGNMENT) should be BOLDED in the body of the memo
    and not merely THROWN in but rather correctly and effectively
    synthesized into the discussion. Check the week’s assigned readings for
    key vocabulary.
  • Students should consider WHY this Case/Article was chosen for the day’s topical discussion.
  • A practice Critical Analysis assignment will be done in class so that students understand the process and elements.
  • Students are expected to do external/additional research on the industry or the company as a context for the analysis. A bibliography listing THREE OTHER SOURCES beyond the focal reading is required. Students are asked to remember to cite the course article.
  • Recommendations without a sound, fact-based foundation will be rejected and penalized.
  • The Memo format should assure that submissions are short, concise and insightful.

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