FIDM Young Generations Interest in Mktg Strategies with Social Networking Sites Response

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

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1st:

(Adidas)

Pick one of the content marketing strategies that would be relevant to your brand’s target customer and is shown in this PPT. Come up with a NEW strong promotional message and idea using storytelling to get your point across. Create a short 2-paragraph scenario explaining it. Share with the class and your team.

For example, if it’s a blog, name it, give the idea and reasoning behind it, and set the tone and personality, as well as giving a few themes you would regularly cover.

If it’s a video, what is the story and how does it focus on the brand, who are the characters, when/where does it take place, and how does it highlight benefits the brand offers. Is it emotional or rational?

You can use this in your project as part of your Content Marketing Strategy (V. 1E) if you desire.

REMEMBER – EVERY Discussion posts is graded, in part on the quality of your interactions with at least 3 of your peer’s posts.

2nd:

(Adidas)

Post a link and short recap to an article related to your Retailer’s CSR & Sustainability assignment research with your thoughts on why you found this interesting or important. Due Wednesday August 19. Next post at least 2 replies to 2 other students in class

3rd:

(If u still need module plz let me know)

Please read through either the Quantis Environmental report OR the Levi’s Lifecycle Assessment report available in this week’s module.

1) In you what opinion, what were the most glaring statistics in the report?

2) Why?

3) Do a little further research on these statistics. What did you learn? Include your additional sources.

4th:

Technology in Retail and Fashion Group Presentations. (make a PPT)

details is in the files

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