Dallas College Probability Random Sampling Method Questions

I’m studying for my Marketing class and need an explanation.

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Assignment #3: Santa Fe Grill Sampling (p. 163)

You are going to develop a sample design proposal for Santa Fe Frill by answering the following:

  1. Should a probability or nonprobability sample be used? Why? (2 pts)
  2. After you have decided on #1 above, what type of sampling should be used – simple random, stratified, convenience etc. Why? (3 pts)
  3. Given your sampling design in #2 above, discuss 1 advantage and 1 disadvantage in your choice. (5 pts)
  4. Given the sampling design in #2 above, how will potential respondents be selected for the study? (5 pts)
  5. In your opinion, what would be a ‘good’ sample size? Be sure to provide a specific number/range of numbers. Otherwise, no credit/grade will be given. Why did you chose this number/range of numbers? Be sure to balance all the factors (such a costs, finding respondents, etc.) before suggesting a number/range of numbers. (5 pts)

Each student will be required to submit a 1-page (page restriction will be strictly observed)

single-spaced type-written analysis (TEXT only, not including references or title page). Use the

Q&A (Question & Answer) format in organizing your analysis/submission. Text written after the1st page will not

be read nor graded. References, if utilized, should be included in a separate

page. Each assignment is worth 20 points. Those who do not follow the required Q&A and 1-

page format will receive an automatic grade deduction of 5 points.

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